Thru the Lens: SMPS, THE Marketing Event 2010

The Society for Marketing Professional Services' (SMPS) New York Chapter hosted its professional development event, THE Marketing Event 2010. The award-winning, half-day seminar is an annual symposium that draws over 150 A/E/C marketers, business developers, firm principals, and chief-level officers to hear from the nation's top business experts. This year's program focused on the trends, transitions and transformations influencing your firm's competitive advantage in the current economy. The key-note address, given by Architizer's Marc Kushner, set the tone for the event through a discussion of social media, the challenges of communication in the A/E/C field and the potential of emerging media to create a platform for us to speak about our work. Attendees then chose from six interactive learning sessions with such wide-ranging topics as successful client presentations, business development in the new economy, building value for your firm beyond the role of marketing, strategies to capitalize on networking and business development initiatives, elements of successful PR campaigns, and pulling marketing and business development into the orbit of Principal responsibility. The program took place on November 4th at the CUNY Graduate Center located at 365 Fifth Ave.