Merry Holiday Season

Merry holiday season. I try to write original stuff, but on occasion I find something that in my opinion is worth borrowing. Jon Faust([email protected]) makes his living penning monthly messages, selling them to publications all over the country. Here's a few pointers from his latest that I am sure you know, but maybe don't spend enough time practicing. Internationally famous companies, especially public ones, have to brand their names into the publics minds. How do they do it? Repetition! Elizabeth Arden, the marketing legend who built a cosmetic empire once said, "Repetition makes reputation and reputation makes customers." Repetition works on a regional level also. There are companies in your area who have built their businesses on the REPETITION EQUALS FAMILIARITY EQUALS SALES model. I constantly use the the example of when you look in a brook and notice a stone that has worn away, which drop of water was responsible? ALL OF THEM is the answer. I call that the repetition of Mother Nature. If you think about it, the best way you ever learned anything was through repetition.