Justin and Nicolle Lustig launch The Lustig Group

Briarcliff Manor, NY Justin and Nicolle Lustig have launched The Lustig Group (TLG), a strategic retail advisory firm rooted in decades of combined experience of principal-side leasing and redevelopment experience. The new firm advises owners and occupiers at the intersection of strategy, culture and community.

“Our approach is simple, strategic, and rooted in experience. By combining decades of principal side real estate expertise with an intuitive grasp of modern consumer behavior, TLG creates value that resonates —  financially, culturally, and socially,” said principal and co-founder Justin Lustig. 

“We don’t just fill spaces — we curate environments that work for the people who build them, operate them, and shop in them,” said principal and co-founder Nicolle Lustig.

The pair aims to craft a retail environment that reflects local culture, attract first-to-market brands, and celebrate the diverse consumer base unique to each development. For growing concepts, TLG can offer in-house style representation, understanding not only the critical importance of location but the goals and aspirations of the business in how that informs the choice of a new site.

The company’s expert advantage stems from both principals’ deep-rooted experience in retail leasing. 

Justin most recently served as vice president of leasing at Urban Edge Properties, one of the country’s most respected retail REITs, following prior roles at Brookfield and DLC Management. Nicolle brings a similarly robust landlord-side background, having held positions at ASG Equities, Urbanspace and DLC Management. Together, they offer a rare mix of institutional pedigree and entrepreneurial drive — with experience spanning everything from open-air shopping centers to iconic urban high streets. Their track record includes leasing for national big-box anchors, emerging mom-and-pop concepts, and today’s most sought-after retail brands — delivering a 360° perspective that adds value to both sides of the deal.

TLG is already engaged with a roster of high-profile clients. These include Riko’s Pizza as they expand nationally, Holy Burek’s rollout across the country, and Mavis Discount Tire’s strategic growth throughout Miami, FL. On the development side, TLG is leading the retail leasing for several ground-up mixed-use projects, including Pelham House in the Village of Pelham, NY, by The Hudson Companies in partnership with Excelsior Housing; Briarhouse in downtown Briarcliff Manor, developed by The Simon Konover Company and Excelsior Housing; Society Wynwood, a transformative project by Lion Development, Torose Equities and LNDMRK Development and the repositioning of the former Bed Bath & Beyond building in Norwalk, CT. In addition, TLG is overseeing the asset management and acquisition strategy for the Berritto Family Office in South Florida.