Houlihan Lawrence first to launch interactive technology in four brokerage storefronts

Continuing to revolutionize the real estate experience for its customers, Houlihan Lawrence has teamed up with technology firm imageSurge to launch the next generation of touch screen technology in four of their Westchester storefronts. A representation of their pioneering approach to technology, Houlihan Lawrence is the first brokerage in their three counties to unveil this proprietary technology with the window already in place in their Scarsdale office while the Armonk, Larchmont and White Plains offices will go live in upcoming weeks. "This advanced, interactive technology represents the next steps in a consumer-controlled real estate experience," said Chris Meyers, COO of Houlihan Lawrence. "The community is now able to engage with our storefronts in a more meaningful way. We made the decision to install this innovative technology as a part of our ongoing commitment to provide customers with the most up-to-date information, technology and service available." Designed specifically for the real estate industry, The Interactive Real Estate Storefront transforms the store window into a highly visual dynamic platform that attracts street-side attention. The display's features allow passersby to search through Houlihan Lawrence listings, view property detail pages with photos and maps and even scan the listing agent's contact information with QR codes. These displays provide consumers with yet another channel for accessing Houlihan Lawrence's data-driven insights and locale expertise right at their fingertips. "The retail storefront is the marketing gateway for any retailer whose business involves capturing the street-level consumer, and yet cardboard and plastic still dominate this medium", said Ilya Alshine, founder and CEO, imageSurge. "Houlihan Lawrence's selection of imageSurge technology for its offices is a valued endorsement of The Interactive Real Estate Storefront as the industry standard for window interactivity."