Eataly opens third location - 200 Lafayette St.

Manhattan, NY Eataly, the Italian marketplace with 50 locations globally, opened its third location in New York City. The store is located in a historically landmarked building at 200 Lafayette St. nestled in the heart of SoHo, at the intersection of Broome St.

After opening the first location in Torino, Italy, in 2007, Eataly made its U.S. debut with the 2010 opening of its flagship store in the Flatiron district, which has since become a beloved destination for New Yorkers and visitors alike. Following the successful expansion to Westfield WTC mall in the Financial District in 2016, Eataly is now increasing its presence in one of the world’s most iconic neighborhoods — SoHo — which is known for its trendy atmosphere and vibrant shopping culture.

“We are very proud to expand our presence in New York City with a third store and to open in such an incredible and iconic neighborhood as SoHo. North America is the focus for expansion over the next five years, and we are actively pursuing several initiatives throughout the territory, from increasing the floor space of our flagship store in the Flatiron district to actively seeking new locations in Manhattan and throughout the United States and Canada,” said Tommaso Brusò, CEO of Eataly North America. “Eataly embodies in its DNA the authentic Italian culinary culture and lifestyle and our goal is to continue building our love story with the North America community, especially with this opening in a magical city that has welcomed us from the beginning.”

Eataly SoHo spans nearly 20,000 s/f. Designed with New Yorkers in mind, it offers an array of iconic Eataly experiences, showcasing the brand’s high-quality and authentic Italian DNA. Eataly SoHo features a restaurant and a café open all day, as well as a specialty market with a carefully chosen selection of Italian and local delicacies.

The restaurant is the anchor experience at Eataly SoHo and is a place of conviviality, with a focus on the icons of Italian gastronomy. The menu features Eataly’s signature dishes including a pasta section where guests can choose from handmade fresh pasta or durum wheat pasta. To level up the dining experience, Eataly SoHo offers the indulgent Piedmontese Tajarin al Tartufo Bianco, a handcrafted pasta dish served with table side shaved Tartufo di Alba for the perfect white truffle experience. A variety of authentic Pizza Napoletana is cooked to order, from the traditional Margherita Verace to Quattro Formaggi DOP. Additional menu highlights include a selection of seafood options and premium meats such as the new Fornello Pugliese, a Pugliese-style skewer served with sides. The wine selection is formidable, with more than 300 Italian bottles on the list alongside iconic Italian cocktails and mocktails. 

Perfectly embodying the lifestyle of Italy, the products in the Eataly market are the best versions of simple, high-quality staples that elevate everyday dining at home or on-the-go. The market offers thousands of imported Italian and local products as well as fresh house-made ingredients – including over 200 salumi e formaggi, 100 monocultivar extra virgin olive oils, aged balsamic vinegars, 200 shapes of pasta (both fresh and artisanal), sweets, a selection of meat cuts and seafood, and seasonal produce. Opening just in time for the festive season, Eataly SoHo carries a selection of premium panettoni and pandori, including the new Eataly Panettone, and a large selection of gift boxes.

An Italian all-day coffee bar experience, the café was designed to be a daily ritual, serving espresso and cappuccino for the perfect colazione all’Italiana, as well as pizza alla pala and a variety of savory and sweet options. Pastries are made in-house by our pastry chefs daily, from chocolate to vegan croissants, plus a selection of housemade cakes and tarts. Savory options for lunch include Eataly’s iconic Roman-style pizza alla pala, panini made with fresh-baked focaccia, and additional seasonal offers. To end the day at the café counter, wine glasses and cocktails are served.