Dweck of JEMB Realty leases 4,500 s/f to Verizon

Verizon Wireless has leased 4,500 s/f for their new flagship store on the ground floor of JEMB Realty's revitalized Herald Center, a 10-story, 250,000 s/f retail and office property at the southwest corner of 34th St. and Broadway. Bobby Dweck represented JEMB Realty, while Robert Gibson of JLL and Tom Citron of Newmark (both formerly of Cushman & Wakefield) represented Verizon. "In less than three years since JEMB unveiled plans to completely renovate and reconfigure the asset, we have moved ASA College into the upper floors, creating a new 160,000 s/f campus with its own entrance. We leased 63,000 s/f of ground floor space to fashion retailer H&M in August, and filled the remaining ground floor space with this new lease to Verizon Wireless. That leaves just 12,000 s/f of lower level retail space remaining at Herald Center, which we will bring to market in the spring," said Dweck. "JEMB has changed the face of the Herald Sq. retail corridor and delivered what the retail market was demanding."