CBRE releases its fall 2014 Manhattan Market retail report

CBRE Group, Inc. has issued its fall 2014 Manhattan Market retail report, "Omnichannel Retailing - The Complementary Relationship between Brick-and-mortar Stores and E-commerce." The CBRE Retail report states that omnichannel retailing provides customers with a seamless brand experience across multiple channels of engagement - the physical store, internet, mobile devices and social media. Retailers able to successfully incorporate an omnichannel approach are likely to enhance customer loyalty. CBRE's research suggests that a destination brick-and-mortar store that provides its customers with a compelling experience and is supported by an efficient online component is the optimal business strategy for a retailer. In looking at the Manhattan retail real estate market, the success of online-only retailers opening stores in the borough may lead to additional e-tailers opting for a physical presence in the city. Soho continues to attract online-only retailers, given its trendy appeal and dense shopping environment. As rents continue to rise in Soho, other Manhattan neighborhoods such as Meatpacking, Flatiron/NoMad and Downtown may become destinations for e-tailers.