Halstead Property debuts new touchscreens in storefront offices

Halstead Property announced the debut of an innovative and dynamic touchscreen for the first time in the New York City market. Exclusive to Halstead Property and provided by imageSurge, the touchscreen (also known as the Interactive Real Estate Storefront) was introduced at Halstead's West Side office and will soon be available in select Halstead storefronts throughout the tri-state area. The advanced technology recently won an Inman Innovator Award which honors technologies who have propelled the real estate industry forward by improving the real estate transaction process for both consumers and professionals. "We are thrilled to be the first in New York City to have these incredible touch screens in our offices that makes the process much easier for our consumers. Halstead prides itself on being innovative and one step ahead of the curve and this is a testament to our firm's strong belief in technology," said Diane Ramirez, chief executive officer of Halstead Property. The touchscreen from imageSurge is a modern approach to engaging consumers that walk by Halstead's storefronts every day, allowing them to view listings easily using search parameters, including price point and locations. Formatted specifically for commercial windows, the touch screens were created to withstand extreme weather and deliver precise results published in real time, which consist of large photos, descriptions, maps, amenities, and the option to contact the respective listing's agent. "imageSurge is proud to exclusively partner with Halstead Property to present the Interactive Real Estate Storefront," said Oleg Vyadro, COO & Co-Founder of imageSurge. "Transforming ordinary storefront windows into dynamic visual platforms will change the way in which businesses communicate with consumers and allow for unique flexibility and the ability to adapt information to specific audiences."