Atlas Capital Group, Partners Group and Invesco secures 17,684 s/f lease with HALO Branded Solutions at The Factory

Queens, NY A partnership between Atlas Capital Group, Partners Group (on behalf of its clients) and Invesco has signed a 17,684 s/f, 10-year lease with HALO Branded Solutions at The Factory, the 1.1-million s/f creative loft office building at 30-30 47th Ave. in Long Island City.

Brian Waterman, Howard Kesseler, Jordan Gosin and Alex Rosenblum of NKF negotiated the transaction on behalf of Atlas Capital. Kenneth Salzman of Lee & Associates represented HALO.

Set to occupy space on the sixth floor of the 10-story Factory, HALO is a distributor of promotional products in the U.S. and internationally.  Move-in is scheduled by the end of the year.

“Following renovation of this 92-year old former Macy’s warehouse, The Factory has become a magnet for young millennials seeking cool collaborative workspace, accompanied by a myriad of sought-after amenities,” said Waterman.

Salzman said, “HALO considered relocating its regional NY office to Manhattan, yet Long Island City offered more.  The Factory provides an amenity-rich location, proximate to transportation convenient to all of HALO’s employees.  Atlas Capital proved to be an ideal landlord partner, reaching to accommodate HALO’s needs unlike any other in the marketplace.”

Early last year, HALO acquired Michael C. Fina Recognition, a New York-based third generation leader in the recognition and incentive industry. Poised for continued growth through the joining of forces, the move to expanded space at The Factory will lead to better operating efficiencies and enhanced employee interaction.  

Located at 30-30 47th Ave. in LIC, The Factory was built in 1926 and renovated to create flexible floors with high ceilings and windows providing views of the Manhattan skyline. The building features amenities including a new  lounge, variety of food, indoor bike storage, Factory Athletic Club, parking and private roof deck space. HALO joins other tenants in The Factory, namely: Ralph Lauren, Macy’s, and J.Crew’s Madewell.

HALO Branded Solutions, with operational headquarters in Sterling, Ill., is a promotional products distributor in the $23 billion per year promotional products industry. The company has a growing nationwide sales force and expects to continue its profitable growth by offering innovative client solutions, priced competitively, and supported by world-class operations and customer service. 

Atlas Capital Group, LLC is a full-service real estate investment, development and management firm. The firm was founded in March 2006 by Jeffrey Goldberger and Andrew Cohen to invest in opportunistic and value-added real estate transactions in core gateway cities, with a primary focus on New York and Los Angeles. Atlas’ vertically-integrated team includes more than 100 professionals staffed across real estate disciplines, including construction, leasing, development, asset management, property management, accounting, and legal. As of December 31, 2017, Atlas has invested approximately $2.2 billion of equity in the United States across 49 office, retail, residential, hotel, industrial, and mixed-use real estate investments comprising approximately 8.6 million square feet and $4.4 billion of total capitalization.  http://www.atlas-cap.com/

Partners Group is a global private markets investment management firm with USD 78 billion in investment programs under management in private equity, private real estate, private infrastructure and private debt. The firm manages a broad range of customized portfolios for an international clientele of institutional investors. Partners Group is headquartered in Zug, Switzerland and has offices in Denver, Houston, New York, São Paulo, London, Guernsey, Paris, Luxembourg, Milan, Munich, Dubai, Mumbai, Singapore, Manila, Shanghai, Seoul, Tokyo and Sydney. The firm employs over 1,000 people and is listed on the SIX Swiss Exchange with an ownership by its partners and employees.

Invesco Real Estate is a global leader in the real estate investment management business with $65.3 billion in real estate assets under management, 489 employees and 21 regional offices across the U.S., Europe and Asia (as of 06/30/18). Invesco Real Estate has been actively investing in core, value-add and opportunistic real estate strategies since 1992. Invesco Real Estate is a business name of Invesco Advisers, Inc., an indirect, wholly owned subsidiary of Invesco Ltd.