aptsandlofts.com leases all units at 320 Bedford Avenue in one day

The loft-inspired apartments at 320 Bedford Avenue, one of the first new developments on Williamsburg's main thoroughfare, Bedford Ave., in at least two years, were gobbled up on Sunday July 19 - with all 14 units being leased. The building is situated at the corner of South 2nd St. in the center of the neighborhood's "Main Street" of restaurants, coffee bars, small shops and nightlife spots and a short walk to the Bedford Avenue L train stop. The apartments were released to the market at 11 a.m. and by noon 50% had deposits from potential renters. By the end of the day all 14 units had been leased. Behind the building's red, brick facade are studios and one and two-bedroom lofts. The nearly seventeen-foot ceilings in many units, open layouts and floor-to-ceiling windows give the spaces a loft-like feel. Other features include generous closet space, outdoor space in many units and the all-important Williamsburg rental building amenity - a bicycle storage room. aptsandlofts.com's marketing campaign had been highlighting the diverse, international population of Williamsburg. "We wanted to make sure to appeal to everyone in multicultural Williamsburg," said Alex Saltalamacchia, aptsandlofts.com's director of leasing. In keeping with that theme, the 40-foot banner draping the side of the building announces the word "large" in several languages and reads "Grandisimo, Aîné, Wielki, Grande, Büyük, LOFTS!" As a promotion during the marketing roll-out, the developer has coordinated with North Williamsburg's only fitness club, Maxim on North 9th St. between Bedford and Driggs Ave., to offer residents of 320 Bedford Ave. free gym membership for 6 months courtesy of the developers.