Abel of FXFOWLE awarded for best Marketing Campaign

Name: Amanda Abel, LEED GA Title: Graphics Manager, Associate Company Name: FXFOWLE Follow my company on Twitter @FXFOWLE What year did you start your career in commercial real estate: 2001 What recent honor, achievement or recognition has meant the most to you and why? FXFOWLE's marketing/communications team recently won SMPS New York's 2015 Marketing Communications award for best Marketing Campaign, in recognition of our recently-released Monograph, and the promotional events surrounding it. I am particularly proud of this award after overseeing a very long two-year process from the Monograph's conceptual storyboard to numerous written drafts, the design process, production, and finally publication. The book took a lot of hard work, endurance, and patience. Once the book was ready, our team came together on the huge scope of promotional extras - including dinner parties, a museum event, panel discussions around the country and social media campaigns. Every detail of the launch was considered down to custom mailing boxes and tote bags. In the end, our team got well-deserved recognition for a very complex job well done. Who or what has been the strongest influence on your career and why? Pratt Institute took me in the direction of Real Estate and Architecture, which I had never considered before. I was a Graphic Design major in the BFA program. A professor hired me as a summer intern doing signage and graphics at an architecture firm. The rest is history. What is the first thing you do when you arrive in the office in the morning? Grab a cup of coffee, sort through my flagged emails, and update my to-do list. What time management strategies do you find to be the most effective for you? I try to work on my tasks in layers, so that all of my work is at least drafted at all times, then, as deadlines approach, I can go back to the drafts and move them along as needed. What is the best advice you have received and who was it from? Don't let your work define who you are - but bring your unique self into your work. What did you want to be when you grew up? I never could picture my career while growing up, but I knew that it would have to be something creative.