2024 Ones to Watch - Innovators in CRE: Robyn Reiss, Reiss Strategies

As the founder of Reiss Strategies, Robyn Reiss is responsible for driving the firm’s strategic vision and business development for real estate professionals. With nearly two decades of experience, Reiss has spent her time in her current position leading a dedicated team of professionals. Under her management, the team comprises skilled professionals from media, events, public relations, and marketing, all focused on leveraging their collective expertise to ignite growth for clients. Reiss’s leadership not only fosters a collaborative environment, but also ensures that Reiss Strategies remains at the forefront of industry trends and best practices, empowering clients to achieve their business goals. 

Innovative Solution: To navigate today’s challenging market, I’ve focused on fostering partnerships within my extensive network of industry executives, enabling collaborative initiatives that drive client growth. I’ve also built a team of seasoned media and PR professionals, providing fully integrated services under one roof - from PR and marketing to events, business development, and media planning. This one-stop-shop approach enhances strategic continuity and ensures cohesive oversight, eliminating the need for siloed teams working in silos. By combining strong relationships with comprehensive services, we position clients to adapt and thrive in a competitive landscape. 

Innovative Outlook:

The commercial real estate sector has experienced rapid upheaval over the past four years, demanding now more than ever, that firms think differently about how they conduct business and make their portfolios and services stand apart from the competition. Real estate owners have the opportunity to capture this moment of transformation to deliver spaces that create a sense of community and engagement that excite tenants. On the deal side, getting transactions over the finish line requires strong partnerships and deep industry knowledge. Network building and marketing and PR amplification are critical for firms looking to win new market share and really make their firm distinct in a quickly changing landscape.

“Reiss Strategies was established by Robyn Reiss during a turbulent and hyper-competitive market that required marketing and PR to be driven by innovation and ingenuity in order to differentiate clients and help them gain market share. Reiss exemplifies this spirit of innovation by implementing fresh perspectives in her marketing strategies. Her focus on tailored, insights-driven campaigns has not only increased client engagement significantly but has also established Reiss Strategies as a model for adaptability and leadership within the commercial real estate industry.”