2016 Year in Review: Jessica Richer, RealtyUSA

Jessica Richer, RealtyUSA

Name & Title: Jessica Richer

Company Name: RealtyUSA, A Howard Hanna Co.

What was your most notable project, deal, transaction or professional achievement in 2016?

The most notable project for 2016 was collaborating with two other realtors to identify buyers for a local senior community development.  The project was very meaningful for me personally because I was the Director of Acquisitions for the developer of this project.  I secured control of the land site in 2004 and ushered it through the municipal approvals process (two years) which included successfully increasing the allowed density from 6 units per acre to 12 units per acre. Project construction occurred in 2006.  The project has been a great asset in the community and continues to maintain 100% occupancy.   Closing is anticipated for end of 2016.

What project, transaction, market trend or product had the greatest impact on your industry this year?

There was no significant project, transaction or market trend that was outstanding in this regard.  However the “product” that has had the greatest impact in our area is greater availability of money.  On a regional basis we have seen that financial institutions are more open to financing deals in a creative and aggressive manner.  This has produced a competitive environment where more acquisitions are being financed at a faster pace with very positive outcomes for the purchasers.  

How will you be supercharging your productivity in 2017?

I am currently reading “Ninja Selling” by Larry Kendall.  I plan to incorporate the Ninja based sales system into my business.  I expect that it will supercharge my productivity, enhance my relationships with clients and help me to achieve greater balance in my work/personal life.   

What emerging trends will drive investment and development in 2017? 

There is a wait and see attitude about the changes that will transpire with the new administration in Washington, DC.  I always view change as a positive agent and am optimistic that there will be continued and new opportunities for Commercial Real Estate investment and development in 2017.