Valenza of Pop-Up Artists discusses pop-up shops

Are retailers happy with the sites they are finding right now and are tenants happy with the sites available to them? With the advent of pop-up shops, many retailers, both internationally and from other parts of the country, including those with substantial long term bricks and budgets, are looking for opportunities to test the waters in NYC before signing a big lease. Landlords historically have been hesitant to do so for obvious reasons. But with qualified potential tenants, more and more landlords are willing to cooperate. We see this trend continuing.