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Posted: October 27, 2014
Torres of Torresco Realty LLC: The art of negotiation
Name: Laurena Torres
Title: Broker/Owner
Company Name: Torresco Realty LLC
Years in Commercial Real Estate: 34
What were your biggest fears when you started out in your profession?
I entered the commercial real estate business when I was in my late teens. I was mesmerized by the ultra successful people I was starting to meet and do business with. I found the challenges exciting. I was young enough to have no fears instead I met each day with exuberance learning the dynamics of our industry.
Who are three women- living or dead - that you would like to have drinks with and why?
1. Ayn Rand- A prolific author and philosopher well ahead of her time.
2. CoCo Chanel- Non conformist trend setter who's name and style is as prominent today as in the 1920's when she created her original designs.
3. Cleopatra-Rose to be Pharaoh which was a position of power only relegated to the male members of the reigning Egyptian dynasties.
What was your first job and what did you learn from it?
I was hired right out of college by a political consultant firm who took on project oriented lobbyist assignments. There I learned the value of the art of negotiation, began to understand the essence of creating a "meeting of the minds" and was exposed to diverse sets of circumstances. This job was definitely the precursor to my thoughts of entering the real estate sales arena. It was actually one of my former employers that suggested the concept of obtaining a real estate sales license.
What is your favorite quote?
When you make the deal stop talking.
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