News: Spotlight Content

Ron Gold of Marketing Works

What was your most notable project, deal or transaction in 2011? My most notable project was putting on the first same sex marriage in New York when it became legal on July 24 at Viana Hotel and Spa in Westbury. This was a great achievement and I'm proud of it. My greatest accomplishment was the success I have been able to achieve for Lifespire Inc a $100 million non-profit in NYC who felt my prices were too low and my team would not be able to effectively market them and promote. They had been using major PR firms in NYC and not getting results. When I had the opportunity to come back and do their website I did their PR for them at the same time at no extra charge and was rewarded with an annual agreement. Biggest is not always the best and attention from president on a daily basis is always there from me. Customer service is our motto. My resolutions for 2012 are to continue to get my message out to major companies that they can pay less and get better value by going with a smaller but more focused PR company. I am working towards establishing an office in NYC at some point in 2012 where working with more professional executives are a pleasure.
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Over half of Long Island towns vote to exceed the tax cap - Here’s how owners can respond - by Brad and Sean Cronin

When New York permanently adopted the 2% property tax cap more than a decade ago, many owners hoped it would finally end the relentless climb in tax bills. But in the last couple of years, that “cap” has started to look more like a speed bump. Property owners are seeing taxes increase even when an
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Columns and Thought Leadership
Oldies but goodies:  The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Oldies but goodies: The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Active investors seeking rent-stabilized properties often gravitate toward buildings that have been held under long-term ownership — and for good reasons. These properties tend to be well-maintained, both physically and operationally, offering a level of stability
How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

The mayor of New York City holds significant influence over real estate policy — but not absolute legislative power. Here’s how it breaks down:

Formal Legislative Role

Limited direct lawmaking power: The NYC Council is the primary
Properly serving a lien law Section 59 Demand - by Bret McCabe

Properly serving a lien law Section 59 Demand - by Bret McCabe

Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
The strategy of co-op busting in commercial real estate - by Robert Khodadadian

The strategy of co-op busting in commercial real estate - by Robert Khodadadian

In New York City’s competitive real estate market, particularly in prime neighborhoods like Midtown Manhattan, investors are constantly seeking new ways to unlock property value. One such strategy — often overlooked but