Advance Group launches new CRM software

The Advance Group has implemented a Customer Relationship Management (CRM) software as a lead generation solution. This unconventional method of gorilla marketing allows The Advance Group new capabilities to customize, store, add, share, and mine data with enhanced security. Both sales and marketing are excited about its potential to provide clients with industry-leading marketing intelligence. "The customer benefit from the new database is obvious," said James Molloy, owner and CEO of The Advance Group. "With a couple of keystrokes, the newly customized CRM software will present valuable information of building logistics, historical projects, costs and manpower. Lead generation as an added benefit makes our relationships stronger. Being in the know will help anyone of our industry partners grow."