New York Real Estate Journal

Operational reviews save distressed companies by providing a roadmap for future success

November 20, 2009 - Spotlight Content
With revenues decreasing, more companies are taking a closer look at overhead and operating costs. For these and many other reasons we will discuss in this article, many companies are turning to consultants to provide third-party, independent operational reviews of their organizations. Through these reviews, management gains the objective information and benchmark data necessary to obtain information and critical insights into the steps necessary for them to retain or regain their competitive edge. The operational review process forces management to take an objective look at all aspects of their businesses, and it provides a roadmap for future success. The review process typically identifies areas in need of development by comparing the reviewed company's operating approach to the best industry standards. The process involves examining critical areas such as performance, policies and procedures, internal controls, cash flow, and accounting. Key operational issues are identified and recommendations for improvements are made. The review process is forward thinking. It is less of a critical evaluation of what is being done or not done and more of an appraisal of what needs to be accomplished in order for the company to achieve its goals and to work at maximum efficiency. The most obvious benefit of the review is gaining control of economic loss. Countless stories grace the front pages of newspapers detailing the excessive number of dollars lost by companies due to employee embezzlement, lost opportunities, and/or excessive overhead. Often, management's inability to focus on the actual operation of a company causes these deficiencies. With the implementation of proper policies and procedures, the risk of lost dollars can be eliminated or dramatically reduced. It is important to note that policies and procedures are not "one size fits all." Each organization is different; therefore, the policies and procedures must reflect the size, structure, and goals of that particular organization. For instance, in the case of designing financial internal controls that minimize misappropriation of assets, the policies of a larger organization with multiple staff members will differ greatly from those of smaller organizations with fewer staff. In the case of a smaller organization, more creativity is required to establish financial procedures that minimize risks. The overall goal of an operational review is to add to an organization's bottom line; but there are many other subsequent benefits. Reducing fraud risks: * Establishing the proper procedures for supervision and reviews. * Identifying improper segregation of duties where an employee's responsibilities allow him/her to perpetrate or conceal a fraud. * Educating management teams about the ways fraud can be committed. * Alerting the staff that management is concerned about the risk of fraud. Employees will think twice if they know management will be reviewing their work and procedures. * Identifying areas where outside individuals have access to the organization's assets. * Identifying the risk of financial statement fraud by top management. Creating efficiencies: * Identifying time-consuming procedures that have little or no benefit to the organization. * Identifying unproductive or inefficient staff. * Implementing procedures that motivate staff and increase financial efficiency for the organization. * Recruiting higher caliber staff, which results in lower staff turnover and higher performance rates. * Improving staff morale through investing in their development. * Improving performance through monitoring of individuals and teams. * Identifying or establishing organizational charts which ensure all employees are reporting to the correct individuals. Establishing, measuring and monitoring goals: * Establishing a strategic plan with measurable results and tangible goals. * Encouraging management to revisit and revise existing plans. Even though the organization may have a current business plan, the daily activities of the organization may not be in accord with these goals and objectives. An operational review can assist in identifying what is not working properly; or, whether the objectives of the business plan need to be modified. To be continued in the December 22 CDE edition of The New York Real Estate Journal. Stephen Mannhaupt, CPA is a partner at Grassi & Co., CPAs, Jericho, N.Y. Improving cash flow: * Determining the proper procedures for recording and paying invoices. * Determining cash requirements on a daily, weekly and monthly basis. * Verifying the proper use of grants. Improving communications: * Identifying breakdowns in communication between management and staff, and a variety of other issues of significant concern. * Improving the ways the organization communicates with its staff, management, supporters and vendors. Providing third-party assurance: * Assuring management, board members, and/or audit committees that current activities or proposed activities will not expose the organization to unwarranted risks. This becomes important during times of expansion, since what may be an insignificant problem at present could become a major problem after expansion takes place. Why it's important to use a third-party, independent external reviewer: * It is important to take an independent view of an organization's operations rather than be restricted by habit and practice. With an objective review, the independent reviewer can easily remove the subjectivity that would otherwise be present in cases where management is reviewing his/her own practices and procedures. There is a need to apply industry experience, as well as, general business principles. Your organization benefits from the experience the independent reviewer has gained from other organizations in the same industry. It is therefore important that you ensure that those performing the review have the practical experience, across all aspects of the industry, regarding management and performance. An independent review allows management to focus their attention on the day-to-day operations of their organization. It has been our experience that while organizations may be very different in management style, culture and operational structure, they are all challenged with similar struggles. The fight to gain or maintain a competitive edge is an ongoing battle and the most successful organizations are the ones who are open and receptive to change. The organizations that take the time and effort to review how they operate, and why they operate in the manner they do, are the ones most likely to reach their goals. Stephen Mannhaupt, CPA is a partner at Grassi & Co., CPAs, Lake Success, N.Y.