aptsandlofts.com markets 44 Berry St. in Williamsburg

The developers of 44 Berry St. in Williamsburg, Jamie Wiseman and Jacob Sacks of Cayuga Capital Management, began with an old tonic water factory. The marketers, aptsandlofts.com, found and revived a World War II slogan, "Keep Calm and Carry On" for use in a new and different era - the spring of 2009. The marketing campaign was tremendously successful with an average of one unit rented per day, and the tenants at 44 Berry feel that they have found more than just apartments - they have found homes. David Maundrell, aptsandlofts.com president, is pleased but not surprised at the success of 44 Berry Street Lofts. "It all came together with the correct pricing and an effective marketing campaign; the timing was perfect to introduce a rental building to the market, and the preservation and construction of the building was very well done. For us, 44 Berry launched a very strong rental season this year. Much stronger than anticipated." Veronica Sanjines said, "We are thrilled with the neighborhood. Our friends can't believe we found such a great place where everyone is really cool and laid back. Other than going for work, my husband never goes into Manhattan - when we go out, it's in Williamsburg."