As part of a comprehensive rebranding program, the real estate businesses associated with the Malkin family have been renamed, according to Peter Malkin, chairman and Anthony Malkin, president. The new names included in the rebranding program are: Malkin Properties LLC and its affiliates, formerly W&M Properties; Malkin Securities Corp., formerly Wien & Malkin Securities Corp.; Malkin Construction Corp., formerly W&M Construction Corp.; and Malkin Holdings LLC, formerly known as Wien & Malkin LLC, which serves as the supervisory entity for the property syndications led by Peter and Anthony Malkin. The firm's pooled investment programs, including Strategic Capital, Industrial Partners and Co-Investor Capital, also will reflect the company-wide name changes. The rebranding was undertaken to establish a more clearly defined identity, said Anthony Malkin. "We had found that the diversity of entity names sometimes created confusion among our tenant, broker, lender, and investor audiences," he said. "But even though the company's communications have a new look and bear slightly different names, nothing has changed. We are the same companies, delivering the same level of quality and service. "The legacy of Lawrence A. Wien, my father-in-law, and my 30-year-long partnership with him will always influence our thoughts and actions," Peter Malkin said. "They are the founders upon whose vision, principles and ethics this very formidable business has been built, grown and maintained." Wien, who passed away in 1988, created the concept of real estate syndication in the 1930s, and structured the first public real estate syndication in the early 1950s. Together with his son-in-law, Peter Malkin, and with Harry Helmsley, he assembled a portfolio of syndicated trophy properties in New York, recognized today as W&H Properties. The W&H Properties Pre-War Trophy portfolio is the one exception to the renaming program. The portfolio of nine Manhattan properties, including the Empire State Building, will for the present continue to do business under the W&H Properties brand. The Malkin-led entities own approximately 11 million square feet of trophy office property in the greater N.Y.C. area, and 1.8 million s/f of retail, 1.4 million s/f of warehouse/distribution, and 2,700 multifamily units. In addition, the firm's Strategic Capital program actively originates mezzanine loans and preferred-equity investments nationwide to assist real estate entrepreneurs in recapitalizing and acquiring properties. Altogether, the group has activities in 17 states. "We are known for discipline, conservative acquisition strategy, rigorous attention to detail, commitment to value, proactive asset and property management strategies, and dedication to investor services," said the Malkins. "Now our diverse entities and businesses are unified and easily recognized under one name." For more information about the Malkin real estate businesses, visit the new company websites: www.malkinproperties.com, www.malkinconstruction.com and www.malkinsecurities.com.