New York Real Estate Journal

Montroy Andersen DeMarco completes $9 million renovation

September 18, 2009 - Spotlight Content
This summer, Discovery Times Square Exposition (TSX), New York's first large-scale exhibition center, opened in the former home of the New York Times' printing presses, according to Dan Montroy of Montroy Andersen DeMarco, the architect that designed the $9 million reconfigured space. The 60,000 s/f, multi-level space at 226 West 44th St. contains two major exhibit halls, learning centers, a special event space, a retail shop and a café. "Our client, Running Subway Productions, which operates Discovery TSX in partnership with the Discovery Network, had an ambitious objective - to create an immersive and theatrical environment for presenting museum-quality content," said Montroy. "We also wanted to combine contemporary and industrial elements in the design to subtly incorporate some of the landmarked building's history and provide a link to the past in a modern, open and minimalist setting. The building's façade, for example, has been preserved, and the old steel tile floors are still being used, although they've been polished clean." "There were also practical challenges," he continues. "We had to relocate the building's mechanical and electrical systems, which were in the area now used for exhibition space, and find ways to accommodate new loading docks, freight and passenger elevators, and escalators." The Discovery TSX project's partners included JRM Construction, Edwards and Zuck (MEP) and Severud Associates (structural).