TVD redesigns the Hyatt Regency Montr
August 7, 2009 - Brokerage
Therese Virserius Design, (TVD) has unveiled its design of the first phase of renovations for the Hyatt Regency Montréal, redefining the meaning of traditional event space through distinctly innovative and dramatic interior design.
The design plan includes a chic, sophisticated look for the ballrooms, pre-function and meeting spaces through a marriage of functionality and beauty. The new concept for the ballrooms has a synergy with the Place des Arte, not only because the Hyatt is strongly connected to the Montreal Jazz festival and Film du Monde, but also due to the geography of these two institutions.
TVD's design plan features a refined, new concept influenced by an interactive art gallery, which is an interesting way to turn conventional design elements into an extraordinary work of functioning art. The three event spaces incorporate artwork, vibrant hues and unique lighting reminiscent of the most influential galleries in Montreal and across the globe. This project is also the first to include TVD's new exclusive line of furniture called TVD by AOM. Produced by American of Martinsville (AOM), the line is available to the hospitality trade and is designed with a modern, contemporary edge featuring richly saturated colors and lush textiles.
"I love to use a playful element of subtle surprise in all of my designs and interior work and the Hyatt Regency is no exception," said Therese Virserius, founder of the design firm. "Through a new approach on standard architectural finishes, bold color palette, and interesting lighting choices, the new space evokes a sophisticated and playful feel that is very modern and fresh."
Installations in the main ballroom feature sculptured disks of patina silver metallic that resemble ripples of water on the wall. Replacing traditional chandeliers, the designer uses clusters of peanut-shaped pendants in an indigo blue that emit subdued, sexy lighting throughout the ballroom. Additional elements include linear, black lacquer sculpted beams in front of a wall that has the ability to change hues based on the event focus to add a personalized touch using the marriage between design and technology. Floors are lushly carpeted with a large, boldly graphic chrysanthemum pattern against a vivid and colorfully saturated background.
TVD transforms the pre-function into a vibrant art gallery room that features an interactive wall with fireflies that congregate into pre-programmed shapes, including company logos, before dispersing again. Featured on the opposite wall from the firefly display, are egg-shaped sculptures with metallic gold interiors and the room includes three lounge inset niches with the same chrysanthemum pattern inlayed onto the floor and backlit onto an acrylic wall panel which doubles as a light fixture. TVD moves away from the traditional finishes by incorporating an interesting repetition of wood wedges along the wall.
The second ballroom is L-shaped and includes wall-to-wall lush carpet in purple and gray with a pattern that resembles a trail of bubbles in black, green and gray hues. The wall covering also encompasses a bubble pattern in a shade of iridescent champagne. Its pre-function room introduces a competitive spirit into any function with the addition of a Wii wall at one end and an organically shaped half wall that can double as a buffet or seating to Wii tournaments. Large lighting fixture suspended from the ceiling resembling continuous clusters of amoeba-like shapes constructed of free-formed metal and glass. The dark wood floors feature three insets of carpet with a geometric design. Opposite the Wii installation is a sculptural wall, which features rose-shaped metallic elements on a vibrant green background. All pre-function rooms are easily accessible to private rooms for returning calls, meetings or discussions as well as provide a haven for bridal parties prior to ceremonies.
The renovation of the ballroom and pre-function spaces will enable the Hyatt Regency to become one of the most desirable prospects for events throughout the area. Located in the central part of the city, it is in the middle of the entertainment and shopping district. A number of theatres and museums are within walking distance of Palais des Congrès, the city's trade fair and congress centre. The project, totaling over 30,000 s/f of space, is expected for completion in the fall.