Name: Steve Birnhak Title: CEO Company: Inwindow Outdoor LLC Location: New York Birthplace: Saginaw, Mich. Family: Wife, Heather; daughter, Shelby College: University of Wisconsin, Madison (BA); NYU Stern School of Business (MBA) First job outside of real estate: Scooping ice cream at Baskin-Robbins. I was fired. First job in real estate or allied field: This one What do you do now and what are you planning for the future? Founder and CEO of outdoor advertising agency Hobbies: Landscaping, photography, basketball, camping Favorite book: "100 Years of Solitude," Gabriel Garcia Marquez Key to success: Find great people. If you had to choose another vocation what would it be? Baskin-Robbins franchisee. I don't like to fail.