DLC Mgmt. wins the MAXI Silver Award from ICSC

DLC Management Corp. received a MAXI Silver Award at the 2009 MAXI Awards Program, an international shopping center marketing competition presented by the International Council of Shopping Centers (ICSC). DLC was recognized for its industry leading leasing tool, the Interactive Leasing Portfolio (ILP), which has revolutionized the way the DLC leasing team conducts business, cut out thousands of unnecessary work hours and wasteful marketing dollars, and has catapulted DLC to the forefront of retailers' minds with easy access to its entire portfolio of shopping center information. The ILP is a digital meeting tool that provides real time information on DLC's entire 97 shopping center portfolio. The tool is portable, sleekly designed and extremely user-friendly. It has eliminated thousands of work hours per year for DLC's leasing agents in preparing hard copy materials for meetings and trade shows. The ILP also saves approximately $70,000 annually in the printing and shipping of marketing materials and meeting/trade show collateral. The ILP can simply be burned to disk and distributed as needed. DLC Management also benefits from an exciting new look and feel to its marketing collateral which the ILP has helped create. "The portfolio is well designed and fun to use,"said Kara Scimeca, DLC's director of marketing. "We have a touch-screen version at our booth at the RECon show in Las Vegas and people love it! Last year when it debuted, we found that people were coming into the booth just to check it out on screen. It has a contemporary look and feel that is very appealing, and we have begun incorporating that into various other marketing materials." The MAXI Awards Program brings together the most successful marketing and advertising programs created throughout the year. Applicants submit their entries to be judged within specific categories and winners are then selected based on the greatest impact made to an individual shopping center or the owning/managing company. The program was held on April 1st at the ICSC Fusion Conference in Hollywood, FL. About DLC Management Corporation DLC Management is one of the fastest-growing and preeminent private retail real estate companies in the nation, with expertise in acquisition, new development, redevelopment, leasing and management. Headquartered in New York with regional offices in Chicago, Atlanta and Baltimore, DLC leases a portfolio of 97 open-air shopping centers, totaling over 16,500,000 square feet in 26 states. For additional information about DLC Management and its portfolio, please visit www.dlcmgmt.com.