Spector Group develops two-pronged approach to successful survival within new economic paradigm
March 20, 2009 - Long Island
Under the leadership guidance of Marc Spector AIA, Spector Group has developed a two-pronged approach to successful survival within the new economic paradigm. Having been recently awarded and completed multiple projects in both the public and private sectors, Spector Group has learned these two points of attack have worked well in winning and executing new work.
First, assemble a powerhouse team that can get the job done well, both on time and on budget. Marc Spector AIA , principal of Spector Group, found that the first step in this process is to analyze the potential project carefully and break it down into its salient points of specialization. Now one can start to consider key consultants that can focus on those special parts of the project that will make the end result special. There may be one or two parts of the project that are unique and require the skills of a specialist that will also distinguish your initial presentation to your prospective client. Along with this will be your usual cast of characters, such as mechanical and structural engineers, but even that seemingly everyday strategy can be parlayed into a selling point by emphasizing the idea that everyone has worked together repeatedly, creating efficiencies that would not normally be realized. Also, it is important to select your team from known experts to the alphabet soup of public agencies such as DASNY, NYSOGS, NYSOMH, NJSDA, NYCSCA, SUCF, SUNY, CUNY, etc. The representatives of these public agencies will always draw from the waters of known success.
The second part of Spector's strategy is to find a unique, outside-the-box approach to the project that will distinguish and separate them from the rest of the pack as evident in the recently awarded State University Construction Fund/SUNY College at Old Westbury. Spector Group was awarded the contract to provide full design services to enhance and fully renovate the 350,000 s/f campus center. They have found that this works time and time again, and are usually lauded for their divergent thinking and often get the "why didn't we think of that?" response. Some examples that have worked in past include proposing the demolition of a building that everyone else assumed would have to remain, or the proposal of an addition to the front of an existing building when everyone else assumed it be on the rear of the structure. It sounds simple but it can really make all the difference to the client, demonstrating that you really went beyond the prescribed range of thought and showed that there really is more than one way to "skin a cat." Such was the case in Spector's consolidation of Pall Corporation's offices, R&D and laboratories from two campuses into one 275,000 s/f building. Spector Group closely reviewed multiple Pall buildings to arrive at the optimal solution for programming, reorganization and pure business sense. In this economic environment "consolidation" of space, maximizing the working environment and minimizing costs are where today's opportunities are found.
The bottom line to this approach is that it shows the potential client that you really do care about their needs, especially in these unprecedented times, and are willing to "go the extra mile" to assure the successful realization of their project. Spector has experienced the fact that their prospective clients embrace clear analysis and creative problem solving in producing their new design partnerships.