JLL arranges new 3,780 s/f Brooklyn retail location for UPPAbaby at 156 Montague St.

Brooklyn, NY JLL said that UPPAbaby, a premium baby brand, has signed a long-term lease for a new 3,780 s/f retail space at 156 Montague St. in Brooklyn Heights.

UPPAbaby will occupy 2,150 s/f on the ground floor and 1,630 s/f on the lower level. The company will relocate its Brooklyn HUB from 90 Smith St. and expects to open the new location in 2027.

JLL’s Jesse Wolff and Elijah Mehl represented UPPAbaby. The landlord, Montague Realty Development Associates, was represented by the firm’s Ryan Condren and George Danut.

UPPAbaby designs and sells strollers, car seats, bassinets, travel systems, nursery products and related accessories. Its HUB concept gives families direct access to the company’s complete product line, product demonstrations, fittings and specialized service capabilities.

“Brooklyn is an important market for UPPAbaby, and this relocation allows us to build on the relationships we have developed with local families,” said Bob Monahan, co-founder and CEO of UPPAbaby. “Brooklyn Heights has a strong community of young and growing families, and the Montague St. location gives us the space and accessibility to deliver the hands-on product experience and personalized service that define our HUB stores.”

“Montague St. offers the neighborhood density, visibility and accessibility that work well for family focused retailers like UPPAbaby,” said Wolff. “We look forward to supporting the company’s continued growth and success in New York City and throughout the U.S.”

Since its founding in Massachusetts in 2006, UPPAbaby has grown its product portfolio from a single stroller design to include car seats, travel systems, nursery products and accessories. The company now distributes its products in more than 50 countries and operates a growing network of HUB showrooms in North America.

Montague St. serves an affluent, densely populated residential neighborhood with a strong concentration of families and pedestrian activity. According to the Montague Street Business Improvement District, 40% of area households are families, median household income is $141,320 and the surrounding population density exceeds 70,000 people per square mile.