1540 Broadway signs 226,500 s/f of leasing as repositioning drives demand
Photo Credit Guillaume Gaudet
Manhattan, NY GFP Real Estate and BDT & MSD Partners (BDT & MSD) secured 226,500 s/f of new leasing at 1540 Broadway since unveiling the tower’s $150 million repositioning in January – activity led by a new long-term commitment from Comcast Advertising, a new 9,314 s/f lease with Metalmark Capital and a relocation and extension for 3,123 s/f by Alight.
Comcast Advertising’s 140,000 s/f lease ranks among the largest office commitments completed in Midtown this year and serves as the cornerstone of the building’s recent leasing momentum. Additional leasing activity since the building’s redesign includes an expansion by Pandora, and a new headquarters for Woori Bank New York Agency, both announced in March 2026.
The leasing activity reinforces growing demand for next-generation office space at the 907,000 s/f Midtown tower as construction advances on the well-received repositioning.
The building’s new offering includes more than 45,000 s/f of new tenant amenities designed by Fogarty Finger, anchored by a 27,000 s/f wellness and collaboration space on the eighth floor and an 18,500 s/f executive lounge and private club with landscaped terrace on the 36th floor. Build-out is underway, with the amenities scheduled to open to tenants in January 2027.
Ownership continues to see strong interest from media, technology, financial services and professional services firms. With multiple active negotiations underway, ownership expects the building to achieve near-full occupancy by year-end.
JLL, in conjunction with Allen Gurevich of GFP Real Estate, represented ownership in the Comcast, Metalmark and Alight transactions. The JLL leasing team included executive managing director Clark Finney, Frank Doyle, Mike Pallas and Carlee Palmer. Comcast was represented by Gabe Marans, Jay Joyce and Greg Bante of Savills; Metalmark Capital was represented by Cynthia Wasserberger of JLL.
“Executing more than 226,000 s/f of leasing in just a few months is a strong validation of the transformation underway at 1540 Broadway,” said Brian Steinwurtzel, chief executive officer of GFP Development. “The decision by Comcast and others to locate their employees here reflects what we’re hearing throughout the market – companies continue to prioritize high-quality office environments that help attract talent, foster collaboration and support long-term growth. With additional transactions in advanced discussions, we expect the remaining space to be substantially leased by year-end.”
“Comcast’s commitment is the latest example of a broader flight to quality taking place across Midtown,” said Finney. “Tenants continue to gravitate toward buildings that combine exceptional ownership, modern amenities, efficient floor plates and premier accessibility, and 1540 Broadway has emerged as one of the strongest examples of that trend.”
Located between Sixth Ave. and Broadway on West 45th St., 1540 Broadway offers upgraded building infrastructure, modernized systems and efficient floor plates ranging from 18,000 to 28,000 s/f. The building’s central Midtown location also offers direct access to nearly every major subway line and is within walking distance of Bryant Park, Rockefeller Center, Grand Central Terminal and Penn Station, providing tenants with one of the city’s most connected business addresses.