Braverman Greenspun celebrates growth with refreshed branding: Firm unveils new website and visual identity
Manhattan, NY Braverman Greenspun P.C. launched a refreshed brand, anchored by a new website, that reflects the firm’s growth over the past several years and its status as one of New York City’s leading real estate boutiques and premier legal adviser to the city’s cooperatives and condominiums. The new identity arrives as the firm marks a period of expansion driven by two acquisitions, a strategic affiliation, and a series of industry honors.
Founded in 1968 as one of the first New York firms dedicated to cooperatives, condominiums, shareholders, and unit owners, Braverman Greenspun has grown from a three-lawyer practice into a team of more than 25 lawyers serving as counsel to hundreds of buildings across the New York metropolitan area. The refreshed brand carries that history forward while signaling the broader real estate, litigation, and transactional capabilities the firm has built in recent years.
“Our brand should tell the world who we have become,” said Robert Braverman, Braverman Greenspun’s principal and managing partner. “We started as a small shop that my father built around a simple idea, that New York’s co-ops and condos deserve lawyers who truly understand them. We have honored that idea while growing into one of the city’s leading real estate boutiques. This refresh captures both the firm we have always been and the firm we are today.”
The firm’s recent growth has come through both organic hiring and strategic combinations. In 2023, Braverman Greenspun combined with the cooperative- and condominium-focused Finder Novick Kerrigan, cementing its status as the premier adviser to co-ops and condos in New York and expanding its client base to more than 500 buildings in the tri-state area. In January 2025, the firm acquired Zingman & Associates, a real estate boutique led by Mitchell Zingman and Cheryl Ginsburg, deepening its capabilities in landlord-tenant matters. This past January, Braverman Greenspun launched a strategic affiliation with real estate lawyers Michael Bedell and Jamie Forman of boutique firm Bedell & Forman, strengthening the firm’s ability to support clients across the full lifecycle of real estate transactions.
“The work we do has expanded well beyond where we started, and our clients feel that every day,” said Tracy Peterson, who recently became a principal at the firm. “We wanted a brand that reflects the depth of our bench and the range of what we handle, from board governance and construction disputes to complex real estate deals. It needed to feel like us – approachable, sharp, and deeply rooted in New York City.
The refreshed brand follows a run of recognition for the firm and its leadership. In 2025, Braverman Greenspun was named one of the Best Places to Work in New York City by Crain’s New York Business, an honor based in part on feedback from the firm’s own employees. Braverman was named to the 2026 Lawdragon 100 Managing Partners You Need to Know guide, which recognizes law firm leaders shaping the direction of their firms and the profession.