Platinum Properties rebrands as Platinum Forbes Global Properties

Manhattan, NY Platinum Forbes Global Properties, newly rebranded from its previous moniker of Platinum Properties, has been named the exclusive New York City representative of Forbes Global Properties, an international network of selected real estate brokerages that connects buyers and sellers to the world’s most exceptional properties. The appointment marks a milestone in the visionary firm’s growth and reinforces its position as a leading force in one of the world’s most competitive luxury real estate markets.

Founded in 2005 by siblings Khashy and Dezireh Eyn, Platinum Forbes Global Properties is a private, family-owned, full-service boutique brokerage with roots across New York City’s key submarkets. 

Backed by a nuanced understanding of shifting market dynamics, its agents advise across buying, selling, and renting, pairing deep industry insight with a data-driven, clientfirst approach. With this new membership with Forbes Global Properties, Platinum is able to connect its longtime New York expertise to a vast network of real estate professionals around the world.

“Real estate is shifting, and our membership with Forbes Global Properties ensures our clients stay ahead of that curve,” said Dezireh Eyn, CEO of Platinum Forbes Global Properties. “We’ve spent twenty years building a firm in New York that values people over transactions. By bringing that local heart to a global stage, we aren’t just closing deals—we’re helping our clients navigate their next chapter with total confidence.” 

“New York stands as one of the most dynamic and closely watched real estate markets in the world,” said Michael Jalbert, CEO of Forbes Global Properties. “Platinum Forbes Global Properties brings a thoughtful, highly informed approach to advising clients and a strong presence across the city’s most important neighborhoods. It is an honor to welcome the Platinum team, and we look forward to being a part of their continued growth.” 

As part of this next chapter, the firm will also move its headquarters to a new office space, underscoring its continued growth and long-term investment in the New York City market. Set against the backdrop of expansive river views, Platinum Forbes Global Properties’ new Manhattan office spans nearly 10,000 s/f, almost doubling the company’s previous footprint. Designed by world-renowned architecture firm Gensler, the space features custom woodwork by AXOS, the firm behind the craftsmanship seen in private members clubs such as Casa Cipriani, Chez Margaux, and Kith Ivy. 

The exclusive worldwide residential real estate partner of Forbes, Forbes Global Properties provides branding and marketing services to the world’s premier real estate firms and is now represented by real estate agents across 33 countries in more than 600 locations. As a member of this exclusive network, Platinum Forbes Global Properties will be able to leverage Forbes’ global audience of more than 167 million to engage, inform, and connect with affluent buyers and sellers seeking the world’s most exceptional properties.