TUMI debuts renovated Rockefeller Center store
Manhattan, NY International travel, lifestyle and accessories brand TUMI opens the doors to its newly renovated Rockefeller Center store at 30 Rockefeller Plaza on March 31, 2026, marking a significant milestone for the brand in one of the city’s most iconic retail destinations.
Originally opened in 2000, the location enters its 26th year with a full-scale redesign, introducing TUMI’s latest Manifest retail concept — an elevated expression of the brand’s evolving vision at the intersection of performance and lifestyle.
Spanning 2,080 s/f, the reimagined space brings a more immersive, design-forward experience to Midtown. Signature elements include bronze titanium Heritage Walls showcasing premium capsules, illuminated podiums dedicated to small leather goods, a bespoke fragrance fixture, and a large-scale digital screen that anchors the environment. In-store monogramming — both complimentary and premium — further reinforces TUMI’s focus on personalization and utility.
At launch, storefront windows spotlight the brand’s latest Spring Summer ‘26 Mediterranean Escape collection, introducing a seasonal lens of color and movement against the backdrop of the city.
As both a global hub and creative catalyst, New York City continues to inform TUMI’s design ethos — its pace, precision, and constant motion shaping a modern approach to movement that is equal parts functional and expressive. The Rockefeller Center renovation reflects this ongoing dialogue, reinforcing TUMI’s presence at the center of where the world moves.