CrownPoint Group breaks ground for 105,500 s/f self-storage facility in central N.J.

South River, NJ CrownPoint Group Inc. has broken ground on a new 105,500 s/f self-storage facility at 696 Old Bridge Tpke. The three-story, climate-controlled facility will serve the storage needs of the neighborhoods surrounding this location and more than 100,000 residents within the market area served.

Notably, more than 1,000 apartments already surround the site, with 218 more on the way — fueling demand for storage amid rapid residential expansion.

The project is CPG’s second self-storage development to date and is located at the intersection of Old Bridge Tpke. and U.S. Rte. 18 – a commercial corridor and ‘hotbed’ of multifamily development serving East Brunswick, South River and the surrounding communities.

“This facility in South River will provide a much-needed supply of modern, institutional quality self-storage space in the area,” said CPG vice president Michael Legacki. “We are thrilled to expand our portfolio of self-storage holdings, while also providing essential services to residents living in the heart of Middlesex County.”

CPG’s growing portfolio of self-storage facilities capitalizes on a lack of institutional-quality assets in markets with high barriers to entry. The development will also expand the firm’s portfolio two years after CPG broke ground on a similar 135,000 s/f facility in the Ironbound section of Newark.

“We are very proud of this project. The CrownPoint team and our professionals have worked incredibly hard and with great persistence to bring this project to fruition over the past few years,” said Legacki. “We look forward to providing value not only to our investors, partners and lenders but also to the surrounding community.”

Across Rte. 18, East Brunswick’s $500 million revitalization – including its first walkable mixed-use district – is projected to attract new residents and expand demand for storage solutions. That momentum, coupled with the site’s regional access to major highways including the New Jersey Tpke., is expected to drive value creation and enhance the community.