Area 15 welcomes new tenant openings, signs more experiences coming in 2026

Las Vegas, NV AREA15, the pulse-pounding hub of experiential art and entertainment situated parallel to the Las Vegas Strip, announces a full slate of newly opened tenants across its monumental expansion, alongside multiple best-in-class brands signed and preparing to join the district’s growing roster. These latest developments reflect AREA15’s positive leasing momentum, strong year-over-year growth and continued evolution as the globe’s most successful next-generation retailtainment destination.

Since opening in 2020, AREA15 has welcomed more than 15 million visitors, transforming from a single, 200,000 s/f venue into a 40-acre entertainment, retail and dining campus. Its expansion, dubbed Zone 2: The Terminals, has bolstered its position as a high-performing hub for global IP, experiential attractions, high-traffic retail and food and beverage concepts that resonate with both tourists and locals.

“AREA15 continues to prove that experience-led destinations are redefining how consumers engage with retail, dining and entertainment,” said Winston Fisher, chief executive officer, AREA15. “With new global brands and breakthrough attractions joining the district, we’re building a platform where tenants can reach millions of visitors each year in a setting that inspires discovery and keeps people coming back.”

Universal Horror Unleashed: Universal Destinations & Experiences’ first-ever, year-round horror experience is now open. As guests enter the abandoned production warehouse, they’ll encounter unimaginable monstrous creatures lurking around every corner. The terrifying journey continues in four haunted houses that will bring to life their worst nightmares. The horror extends to the food and beverage offerings, with themed bars and food locations serving craft cocktails and themed bites in select areas and a retail location with unique collectible merchandise and more.

Felix & Paul Studios’ Interstellar Arc: The awe-inspiring new immersive experience from the Emmy Award-winning creators at Felix & Paul Studios invites guests to embark on a captivating emotional journey, set centuries in the future and light-years from Earth. Blending cinematic storytelling with next-generation immersive technology, Interstellar Arc propels audiences into humanity’s future among the stars. The fully immersive experience unfolds inside a 20,000 s/f, custom-built venue featuring cutting-edge visuals, interactive environments and sensory world-building that push the boundaries of virtual reality storytelling.

The Escape Game – Opening Friday, Dec. 12: The Escape Game Las Vegas will feature six multi-room, story-driven adventures designed with movie-quality detail and intricate puzzles. Two new experiences will make their Las Vegas debut, introducing new narratives and challenges never before seen. Each 60-minute game immerses players in a detailed world where every clue counts and every decision matters, with capacity for up to 48 participants playing simultaneously.

Malibu Barbie Café — Opening Thursday, Dec. 18: Created with Bucket Listers and Mattel, this pop-up dining and roller-rink experience blends 1970s Malibu nostalgia with an all-day menu, desserts, themed drinks, interactive activities and exclusive merchandise.

Great Big Game Show — Opening Friday, Dec. 19: The Great Big Game Show will invite guests to trade audience seats for the spotlight. Across two studios accommodating up to 14 players per game, contestants will compete in a live, host-led production featuring 18 rotating mini-games testing knowledge, reflexes and teamwork. With a full TV-style studio, music, lights and buzzers, participants feel like stars on a real television show set in a one-hour experience that blends high-energy competition with laugh-out-loud moments.

MINISO: MINISO is a global lifestyle retailer renowned for fun, design-driven and affordable products. Beyond everyday home goods, beauty, accessories and toys, MINISO is powered by a massive portfolio of over 150 licensed IP partnerships, offering fan-favorite collections from brands such as Disney, Marvel, Sanrio and Harry Potter, along with their own original character lines. With rotating drops of plushies, collectibles, themed accessories and lifestyle items, the shopping experience feels like a pop-culture treasure hunt, creating a discovery-driven shopping experience.

House Rules: Formerly known as Lane Park in Scottsdale, House Rules is a high-energy competitive-socializing venue blending a full bar, elevated comfort-driven food and a diverse lineup of globally inspired games into one vibrant social playground. Known for its sleek design and dynamic atmosphere, House Rules features interactive favorites likeice curling,duckpin bowling,carrom andsapo, offering guests everything from fast-paced group challenges to precision-based tabletop competition.

NEW TENANTS COMING IN 2026
Museum of Ice Cream: Opening its largest global flagship location, the nearly 30,000 s/f Museum of Ice Cream will feature the world’s first ice cream buffet, ice cream-themed hotel suites, a dreamy dessert playspace, the famous sprinkle pool, a pink party bus and much more. The larger-than-life experience will blend the city’s culture with award-winning experiential design, appealing to adults and families alike.

Dolls Kill: Dolls Kill, known for its celebration of individuality, nonconformity and subversive style, will bring its unique fashion experience to life in ways fans have never seen before at this new flagship store. Fashion-forward misfits and trendsetters alike can look forward to exclusive Las Vegas collections, limited-edition items, immersive fashion experiences and community-driven events such as pop-ups and collaborations, establishing it as a hub for alternative fashion culture.

iFLY Indoor Skydiving: As the world leader in vertical wind-tunnel technology, the new iFLY Indoor Skydiving location will include a professionally developed facility designed to appeal to both first-time fliers and professionals. The destination will offer iFLY’s signature wind tunnels, state-of-the-art media management systems, flying progression programs, STEM education events, private spaces for events and more.

Nacho Daddy: The fan-favorite restaurant will serve its signature gourmet nachos, Mexican-American classics and craft margaritas in a lively, high-energy space.

Alien Pizza Party: From the owners of Bonanno’s Pizza operating more than 50 high-performing restaurants, Alien Pizza Party will incorporate great pizza in an out-of-this-world, highly themed outer-space environment to match the galactic vibe at AREA15.

Fuku Chicken: Developed by renowned chef and restaurateur David Chang of Momofuku, Fuku Chicken will offer bold flavors and mouthwatering fried chicken sandwiches. With a variety of delicious options, guests can look forward to spicy chicken bites and savory sides, all crafted with high-quality ingredients.

Good Company Burgers: Setting up shop inside AREA15, Good Company Burgers by chef Sam Marvin of Echo & Rig, which won #1 “Best Steakhouse in Las Vegas” in 2025, will feature milkshakes, beer, house-made fries and wagyu smash burgers.

Chilango’s Tacos: A fast-growing Mexican concept known for authentic street-style tacos and bold flavors will expand AREA15’s culinary offerings with fresh, vibrant menu options.

Saint Honoré Doughnuts & Beignets: The celebrated bakery will offer its handcrafted brioche doughnuts, gourmet glazes and New Orleans-style beignets in an imaginative, vibrant setting.

Cosmic Pretzel: Not your ordinary pretzels – Cosmic Pretzels will feature unique, colorful pretzels in crazy shapes, such as flying saucers and rocket ships.

The Bowl: James Beard-nominated chef Jimmy Lee will open a brand-new concept featuring state-of-the-art, high-tech robot chefs cooking food right in front of guests.

These new tenants join AREA15’s roster of dynamic destinations, including Meow Wolf’sOmega Mart, Illuminarium, Dueling Axes, Five Iron Golf, JOHN WICK EXPERIENCE and many more. For more information and leasing inquiries, visitarea15.com/district.

ABOUT AREA15 LAS VEGAS
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at AREA15 now features Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed and Felix & Paul Studios’ Interstellar Arc. Additional immersive destinations coming soon to The Terminals include the Boeing 747, Dolls Kill, The Escape Game, iFLY Indoor Skydiving, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more.

AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.