2025 Ones to Watch - Rising Stars: Joe Misita, Invictus Property Advisors

 

“Joe has built real market credibility by mastering City of Yes reforms, complex zoning regulations, and uncovering key loopholes in districts like Gowanus. His ability to translate that knowledge into actionable value for owners and win business from more senior competition makes him a standout in the next generation of brokers.” Josh Lipton and Andrew Levine, Co-Founders of Invictus Property Advisors.

What recent professional milestone or project are you most proud of, and why? A multifamily deal in Brooklyn is the milestone I am most proud of because it is the first I led nearly end-to-end and worked hard to earn through persistence, strategy, and results. I also incorporated a combination of the skills and strategies my coaches and mentors have drilled in over my time as an investment sales agent. The deal itself was just as difficult to get hired on as it was to get into contract, but it was important as a learning experience because it confirmed that I am able to source, win, and close complex business.

Who has been pivotal in your professional development, and how have they influenced you? My two mentors and the founders of my company, Josh Lipton and Andrew Levine, have been pivotal in my professional development. They set an intense standard early on, and a quote that resonated with me that I now try to exemplify is “I want you to learn more in 6 months here than 75% of brokers know throughout their careers”. Their investment in young talent is unmatched, and each of them have spent both early mornings and late nights running through deals with me and other young agents at Invictus, ensuring we have every tool we need to set the foundation for a long and successful career. 

What’s one challenge you’ve overcome in your career so far, and what did it teach you? As a younger broker in CRE, I walk into every meeting with an instant credibility gap. To earn trust, I’ve learned I need to be the most informed person in the room. This pressure drives me to obsess over details—zoning nuances, comps, legislation—to find any edge. I once won business by finding a zoning loophole that allowed more efficient development, and another time by catching an error in a listing with another agent. In both cases, ownership was grateful we helped them avoid leaving money on the table.

What is your top advice for someone just starting out in your field? My top advice for someone starting out: focus on consistency, professional persistence, adding value, and niche market knowledge. The first two are toughest — some days feel like a grind, and like an athlete, you need to dig deep to perform consistently. There’s a fine line between persistence and being a nuisance; learning to walk that tightrope is key. Adding value and having deep knowledge of your niche make you stand out to owners and investors.