New York Real Estate Journal

Peanut and Honey and KidStrong join Jasper

May 27, 2025 - Brokerage

Long Island City, NY The Domain Companies, LMXD, the VOREA Group, and Bridge Investment Group made known that two new retail leases totaling 4,560 s/f at Jasper, a mixed-use development, have been signed. The new tenants Peanut and Honey, a children’s clothing store, and KidStrong, a children’s athletic play center, will open later this year and will bring Jasper’s total 33,300 s/f of retail to over 96% leased prior to the completion of construction. The retail leases, each 10 years, were brokered by Adam Joly of Igloo, who represented ownership, Douglas Lieberman who represented Peanut and Honey, and Nick Masson of SCG Retail who represented KidStrong.

“Being able to provide the best living environment possible for our residents is paramount in each of our projects,” said Matt Schwartz, Co-CEO of The Domain Companies. “Welcoming Peanut and Honey and KidStrong to Jasper will improve the day to day experience for the families in our community - both within the building and in the larger LIC neighborhood.”

“From restaurants to health and wellness, grocery, and now children’s enrichment and retail clothing concepts, Jasper has attracted a wide range of retailers which will offer impactful experiences for the LIC community to enjoy,” said Adam Joly, Principal at Igloo.

Peanut and Honey, a children’s store for children ages 0 to 12 has signed a lease for 1,100 s/f of retail space. Known for its quality and charm, the store features a curated selection of clothing from top brands, toys, and accessories. Peanut and Honey at Jasper will be the second location since the opening of its flagship in Williamsburg, Brooklyn. The new store is expected to open in the summer of 2025. 

KidStrong is an athletic play center that caters to children ages 1 to 11, with a curriculum designed to support whole-child development. KidStrong has signed a lease for 3,460 s/f. The center will provide programming that builds confidence, character, and family connection through science-based fitness games led by expert coaches. KidStrong will also open in the summer of 2025.

Located in Long Island City along 5th St. between 50th Ave. and 49th Ave., Jasper is a joint venture between The Domain Companies, LMXD, the VOREA Group, and Bridge Investment Group. The development team is in discussions with potential retailers to provide an optimal spread of resources to Jasper and the neighborhood. Peanut and Honey and KidStrong will join Frankie’s Brooklyn Pizza, Tiger J Taekwondo, Matsuzuki Sakura, Dumbo Market, Bright Start, Club Pilates, and Glowbar on Jasper’s ground floor. 

In addition to the ground floor retail space, Jasper will have 499 apartment rentals ranging from studios to three bedrooms, 150 of which will be set aside for those with a 130% area median income. A development designed to offer residents a holistic living experience, Jasper residents will enjoy access to multiple outdoor terraces, a pool, state-of-the-art fitness equipment and classes, a yoga studio, bike storage, multiple landscaped courtyards, a game room, package lockers, personal storage, dedicated outdoor dining and BBQ areas, a residential lounge and demonstration kitchen, co-working space, green roofs, and 112 parking spaces. 

Located half a block from Gantry State Park, Jasper is close to several transportation options, including Long Island City’s seven subway lines (7, E, N, G, W, R, F).