New York Real Estate Journal

Kevin Kennon Architects designs approximately 800 s/f juice bar

November 19, 2007 - Spotlight Content
Kevin Kennon, principal of Kevin Kennon Architects, infuses a playful and contemporary design aesthetic to the historic 100 Williams Street Building in NYC's Financial District with the opening of Booster Juice, the lauded Canadian Juice and Smoothie Bar chain. Kennon leads a design trend of modernizing and reviving monolithic building spaces downtown with the fresh, sleek design of the juice bar, the first of its kind to open in downtown Manhattan. The approximately 800 s/f juice bar is slated to open later this year. Kennon comments that his design concept is "Airstream meets Chia pet." The once low-visibility retail location in the atrium at 100 William St. is now alive with contemporary whimsy, thanks to a simple metal-clad enclosure with playful sculptural elements. This addition adds visual, auditory and kinetic interest to the existing space. The enclosure features an uninterrupted "picture window" that connects the juice bar to the atrium. An array of aluminum rods spike upwards from the roof of the enclosure; lit from the base, each rod takes on a life of its own as it sways and shimmers via wind movement within the atrium.