2024 Ones to Watch - Innovators in CRE: Seth Samowitz, BKREA

Seth Samowitz, COO of BKREA, has led the company’s operations and technology since it was founded seven years ago. He oversees a team of eight and hundreds of AI agents, managing daily operational efficiency and implementing innovative tech solutions to streamline workflows. Samowitz’s responsibilities include automating outreach, optimizing processes, and ensuring a smooth integration of AI-driven tools to enhance productivity and client engagement. His leadership has been pivotal in BKREA’s growth and success within the competitive real estate market.

Innovative Solution: To navigate today’s challenging market, we’ve integrated AI and social media as foundational parts of our strategy. Our AI tools streamline outreach by automating and personalizing engagement, enabling us to connect with sellers and buyers more effectively. Social media, meanwhile, serves as a platform for building authentic connections and fostering trust. By sharing valuable market insights, property updates, and industry perspectives, we create meaningful interactions with our audience, enhancing brand visibility and positioning BKREA as a client-centered, innovative brokerage.

Innovative Outlook: 

The biggest opportunities for innovation in commercial real estate lie in harnessing the power of AI to streamline operations, improve client engagement, and make data-driven decisions. By leveraging AI, we can automate routine tasks like outreach and lead generation, allowing brokers to focus on high-value interactions. AI also enables us to analyze market trends in real time, offering clients timely insights and strategic advice. This technology not only enhances efficiency but also empowers us to provide a more personalized and responsive service, setting a new standard for the industry.

“Seth developed an AI-driven outreach system at BKREA that automates engagement with potential sellers and efficiently sources buyers for listings. By integrating AI tools for targeted prospecting, personalized messaging, and follow-up automation, the platform streamlines lead generation and nurtures client relationships. This innovation has not only increased outreach efficiency but has also allowed BKREA to focus more on high-value interactions, strengthening its market position and enhancing service quality for clients.” - Bob Knakal, BKREA.