2024 Ones to Watch - Innovators in CRE: Liz Hart, Newmark

Liz Hart is the president of leasing, North America at Newmark. She serves on the company’s executive committee, the company’s corporate management steering committee, driving overarching strategy of the leasing business. With over 20 years of industry experience, Liz oversees multiple teams and drives Newmark’s talent strategy, leading recruit identification, integration, and development across divisions to enhance the full spectrum of Newmark’s leasing capabilities. She works closely with Newmark’s chief information officer to integrate AI into the company’s infrastructure to utilize across Newmark’s platforms to guide decision making and find innovative solutions. Beyond her responsibilities as president of leasing, Liz co-leads Newmark’s Technology & Innovation Practice Group (TIPG), leading a global team of advisors to provide seamless guidance across global markets.

Innovative Outlook:
The biggest opportunity for innovation in commercial real estate is further utilization of AI and technology. I am an advocate for using our advanced access to data and technology to make more intelligent decisions on behalf of our clients and amplify team talent through AI-driven improvement in marketing, research, transaction support, and all facets of our work. Leveraging the greater depth of information and reach that technology provides, in tandem with a team of industry experts that have an in-depth understanding of the nuances of our industry, is key to driving growth and transforming the commercial real estate industry.

Innovative Solution:
I have been at the forefront of the AI boom and have leveraged AI to drive change and solve for client needs beyond what has been historically available. I work alongside Newmark’s CIO to integrate AI into our technology infrastructure, using it to identify opportunities and solutions to the benefit of our clients. As part of my understanding of how to best use AI, I steer our talent strategy to identify key recruits and ensure their seamless integration across divisions to enhance the broader platform and position teams for success. Combining technology and teams who know how to leverage it appropriately is crucial to overcoming the challenges of this shifting market.

“Liz Hart launched Newmark’s Technology and Innovation Practice Group and co-leads it with other national tech leaders. This global practice group provides clients with disciplined, coordinated strategic planning by mapping out the life cycle of a client company and finding solutions for every client need that arises to seamlessly navigate them through transactions across any market. This practice group creates a new way for clients to approach deals and streamlines processes across global markets.” - Berman Group.