The fitness industry is growing exponentially

The fitness industry has been growing exponentially. New manufacturers are adding machines and the major players like Magnum,Matrix, Precor, and Lifefitness continue to innovate and tweak existing product lines. It can be overwhelming for seasoned vets - a nightmare for novices to sort through the dozens of choices. The commercial real estate market has increasingly embraced fitness not as an afterthought but a major amenity. Fitness centers improve the well being of clients but also have become the secret tool for your salespeople to close deals. Please consider the following when planning your next fitness project: Experienced Fitness Consultants This is a must. Because someone belonged to a gym does not make him/her an authority of the many new and evolving machines being built. Find someone who thoroughly fact finds. One who seeks your demographic info and the makeup of your clients. Be wary of the plan A,B, or C guy. Every project is proprietary to your own parameters and should be handled with that respect. Equipment Selection There are three distinct levels of commercial machines. First is the full commercial units which often have the best warranties and are built to last. Second, vertical market machines are smaller versions of the full commercial and also come with good warranties. Third, is the light commercial which is used mostly in light usage projects like senior centers. They are good quality but have limited warranties. Your consultant can steer you in the right direction. Resistive Machines The most used is the single station selectorized machine. There are 12-15 machines to consider but often the basic 8-10 units are picked(bench press, lat pulldown, leg press etc.). Another popular way is the dual machines. They do two functions in one unit(ex.bicep/tricep,leg extension/leg curl). A good mix of 4-6 of these machines does a good job. They are selected for space and budget considerations. The multi station machine has from 3-6 positions. This a great choice in a small space. Cardio The treadmill is still king but the infamous elliptical is also demanded. The upright bike, recumbent bike, and rowers add great variety to this very popular area. The choices are mind boggling in this arena. The styles, features, and huge variance in price points demand a lot of research to get the right blend of products. Cardio is now often 50% or more of the entire facility. Weights In most housing venues a good 5-50 set of dumbbells with rack and 2-3 benches are adequate. In a more aggressive setting you might consider adding a smith machine or even a power rack. The choices are very amazing. Your thorough research will present numerous possibilities. Reviewing your ideas and wish list with the seasoned pro will guarantee a fitness center tailored to your particular needs and wants. First Choice Fitness (www.4fcf.com) offers its very talented consultants to you for a free initial consultation. Our seasoned veterans will be happy to review your project and offer their unbiased suggestions that will help you immeasurably. Bill McCormick is the president of First Choice Fitness, Setauket, N.Y.