New IREM Key Report written by Lee is now available for members

From Good to Great to Best in Class - the follow-up to Leading a Real Estate Company, a 2004 best-selling text - is a source for real estate managers looking to sustain a competitive advantage and develop optimal performance in everything from their branding platform to their generational marketing strategy.  Written by real estate guru Christopher Lee, IREM Key Report provides an in-depth analysis, accompanied by new tables and diagrams of important trends and changes currently impacting today's real estate management industry. The report includes 50 predictions on future impacts to the industry, comprehensive historical analyses of the evolution of real estate management, and step-by-step guidelines designed to streamline operational procedures and cultivate customer relationships. Order your copy at www.irembooks.org or call IREM customer relations at (800) 837-0706, ext. 4650.