Manhattan, NY Chef, restauranteur and Internet sensation Nusret Gökçe, known as Salt Bae, has inked a new retail lease for his burger-centric restaurant at 220 Park Ave. South in the Union Sq. neighborhood. The lease includes 2,800 s/f of ground-floor space, as well as 3,200 s/f on the lower level for storage and preparation. Nusr-Et Burger is slated to open this summer.
CBRE’s Eric Gelber and Jordan Kaplan represented Salt Bae, who also owns the chain of Nusret Steakhouses, in the lease negotiations. CBRE colleagues Lon Rubackin and Michael Kadosh acted on behalf of the ownership. Additionally, Meister Seelig & Fein’s hotel & hospitality chair, Christy Reuter, represented Nusret Holdings in the lease negotiations.
“For Salt Bae’s second location in New York City, he wanted a fresh, hip space in an area that was easily accessible from all parts of the city and bustling with locals, tourists and business people. Park Ave. South was the perfect fit, home to some of the world’s best restaurateurs,” said Kaplan of CBRE. “Nusr-Et Burger is a concept built from Salt Bae’s popular steakhouses that incorporate his unique meat preparation and seasoning. This new location will incorporate the best in food and spirited ambiance that Nusr-Et patrons expect and appreciate.”
“The Union Sq. area of Park Ave. South continues to thrive, as it appeals to both the office and residential markets, especially given its close proximity to one of NYC’s top transportation hubs. We had significant interest in 220 Park Ave. South from a variety users. For Salt Bae, the neighborhood checked all of the boxes that the brand was looking for to showcase its Nusr-Et Burger concept,” said Kadosh. “220 Park Ave. South is an impressive space, with great history, high ceilings, large windows and frontage on both Park Ave. South and East 18th St. – it’s a perfect fit for a brand like Nusr-Et.”
The new restaurant at 220 Park Ave. South marks Salt Bae’s second venture in New York City, where he opened a Nusret Steakhouse in 2018.
The Nusr-Et brand, which includes both steakhouses and burger restaurants, operates more than 10 locations across the world.