Troy, NY Heyer Performance Inc. (HPI) has been retained by First Columbia to assess the feasibility of a food-and-beverage and amenities program in one the newest commercial projects in the Waterfront Redevelopment District. Located in a converted factory at 433 River St. on the Hudson River, proposals for the 275,000 s/f office building include a 4,000 s/f food hall, 1,200 s/f café, and 7,500 s/f brewery pub and bowling alley entertainment space, all on the first floor. The Heyer study is also analyzing options for a 3,500 s/f rooftop entertainment venue. 

“We are working with a visionary development team at First Columbia, with ideas that are both innovative and pragmatic,” said Julia Heyer, managing principal, Heyer Performance. “The goal of our report is to define programs that will contribute to ownership’s revenue streams while enhancing the experiential elements of the different food-and-beverage and amenities platforms.”

The Heyer Performance study will assess the various food hall, brewery and event space proposals in relation to the overall brand strategy. In addition, it will include analyses of current and projected office markets, financial parameters and ownership objectives. Final recommendations will additionally entail positioning, programming and deal structure refinements to ensure optimal use of the real estate. The final report will address short-term and long-term feasibility in context to the broader strategic plan.

First Columbia is a preeminent development and investment company in New York State’s Capital Region. The office building is expected to be completed by mid-year 2020 and is part of the company’s $60 million investment project along the city’s Waterfront District Redevelopment.