New York Real Estate Journal

Hollander and Bogetti of CBRE act for BouncX in 79,118 s/f lease at One World Trade Center

November 6, 2018 - Brokerage

Manhattan, NY According to The Durst Org. and The Port Authority of N.Y. and N.J., Bounce Exchange, Inc. (BounceX) has signed an 11-year lease for 79,118 s/f on the 74th and 75th floors of One World Trade Center. The marketing technology company will relocate from 620 Eighth Ave.

BounceX was represented by CBRE’s David Hollander and Scott Bogetti. The landlord was represented by Tara Stacom, Justin Royce, Peter Trivelas, Barry Zeller and Connor Daugstrup of Cushman & Wakefield and Eric Engelhardt of Durst.

“We are thrilled BounceX is relocating their New York office to One World Trade Center,” said Jonathan (Jody) Durst, president of The Durst Organization. “Companies choose One World Trade Center because the building fosters innovation and attracts growing companies that thrive in our energetic and creative environment. The BounceX team will be excellent addition to the One World Trade Center community.”

“The transformation of the World Trade Center campus into a welcoming, dynamic hub for commercial, creative and cultural activities has created a momentum that’s translating into substantially increased commercial leasing activity,” said Port Authority Executive Director Rick Cotton.  “We are pleased that technology company BounceX found the World Trade Center campus to be an appealing, inspiring location for its workforce.  They will soon join the nearly 40,000 workers who already call the campus home.  We remain committed to continue energizing the entire World Trade Center community in the days and months ahead to further enhance its appeal to workers, visitors and local residents.”

Founded in 2012, BounceX is a full-service marketing technology solution that enables brands to market to people, not cookies. They are a category leader in device identity resolution, orchestrating real-time multichannel marketing intended for the individual consumer behind each device. They are trusted by global enterprises such as Forever21, JetBlue, Samsonite, Clarks and Hugo Boss to drive revenue growth through email, web personalization and more.

“We definitely have our own style and really want to build something special. We’ve built a brand on authenticity, so it feels right that we are in an iconic New York building with an incredible design plan,” BounceX CEO and co-founder Ryan Urban said. “And then you’ve got the juxtaposition of this really serene daytime water view pressing up against the relentless city that never sleeps at night. It’s perfect. The energy the moment you walk in is indescribable. You’re literally on top of the world and feel like you can take on anything.”

“Bounce Exchange will be a great addition to the One World community, which has been successfully curated with a diverse group of over 45 world class tenants. All of which benefit from the unique attributes this remarkable asset provides,” said Justin Royce, Executive Director of Cushman & Wakefield.

Dominating the Lower Manhattan skyline, One World Trade Center is the tallest building in the Western Hemisphere and home to a growing community of media and tech innovators. The 3.1 million-square-foot LEED Gold Certified skyscraper features premier office space and some of the most spectacular views in the world. 

The state-of-the-art architectural, environmental, and structural enhancements of One World Trade Center incorporate the latest technologies and innovations at the cutting edge of efficient skyscraper design. On the 64th floor, One World Commons offers 25,000 square feet of outstanding tenant amenities including a world-class business and social hub fostering workplace creativity, collaboration, and community.

Built by The Port Authority of New York and New Jersey and The Durst Organization in a unique public-private partnership, One World Trade Center sets a new standard of design, construction, and prestige. Bringing a wealth of private sector experience to One World Trade Center, The Durst Organization is responsible for marketing, leasing, and managing the property. 

“The transformation of the World Trade Center campus into a welcoming, dynamic hub for commercial, creative and cultural activities has created a momentum that’s translating into substantially increased commercial leasing activity,” said Port Authority Executive Director Rick Cotton. “We’re pleased that technology company BounceX found the World Trade Center campus to be an appealing, inspiring location for its workforce. They will soon join the nearly 40,000 workers who already call the campus home. We remain committed to continue energizing the entire World Trade Center community in the days and months ahead to further enhance its appeal to workers, visitors and local residents.”