Bonobos will be occupying the 52nd St. corner space of the building's 51st to 52nd block front, joining such prominent area retailers as Saks Fifth Avenue, Tourneau, Pink, Dunhill, Bremont, Burberry, Cellini Jewelers, Porsche Design, Robert Talbot, and Nordstrom's Trunk Club.

"This area of Madison Avenue is home to various menswear tenants along with online retailers. The strong co-tenancy and highly desirable area of Madison Avenue as a renowned shopping destination made for the perfect opportunity for Bonobos," said Nicholas Forelli, director of leasing at Feil. Forelli and Feil vice president of leasing Randall Briskin represented the landlord; Justin Fantasia of RKF represented the tenant.

Bonobos stores, called Guideshops, serve as a highly personal extension of the brand's comprehensive customer service for those who want to see and try on the clothing in-person before placing an order online. The order then is shipped to their location of choice 1-7 business days later.

"Bonobos is a pioneer of the "Clicks-to-Bricks" concept popularizing retail today," Forelli says. "This innovative shopping experience is a testament that online retailers need a brick-and-mortar presence as much as brick-and-mortar retailers need an online presence."

Once known as the "Look" building for the iconic magazine, the 23-story, 447,000-square-foot 488 Madison recently completed a multimillion-dollar renovation of the lobby and glass curtain wall, repositioning the retail for the entire blockfront. Feil also is in negotiations with a fast casual Mediterranean restaurant to occupy street level retail space fronting 52nd Street. Additional boutique availabilities range from 684 square feet to a three-level flagship location of more than 6,600 square feet.

"The activity at this building has been exceptional as of late. With these two tenants moving forward, the building's remaining retail spaces will not be available for long," Forelli said.