2016 Year in Review: Brien McDaniel, FXFOWLE
Brien McDaniel, FXFOWLEName & Title: Brien McDaniel, Director of Communications
Company Name: FXFOWLE
What was your most notable project, deal, transaction or professional achievement in 2016?
I had the pleasure, and honor, of leading the architecture and design press outreach for one of FXFOWLE’s most notable projects this year–the groundbreaking of the new Statue of Liberty Museum on Liberty Island.
What project, transaction, market trend or product had the greatest impact on your industry this year?
Social media and e-blasts continue to dominate how firms share and distribute news and announcements. However, I am seeing more direct mail pieces than I have in previous years. It’s good to see that traditional marketing/branding is still valued.