TF Cornerstone leases 1,500 s/f retail space to Juice Generation

NEW YORK, NY Juice Generation opened its new downtown flagship store at TF Cornerstone's 101 Maiden Lane in the Financial District. The popular juice and smoothie bar chain leased over 1,500 s/f of retail space on the ground floor of one of TF Cornerstone’s two residential buildings, which are jointly known as 2 Gold St. Founded in 1999 by CEO Eric Helms, Juice Generation has been serving New Yorkers fresh, raw juices for more than 15 years. The juice bar started as a small shop in Hell’s Kitchen and has since expanded its operations across Manhattan, with 101 Maiden Lane becoming its 15th location. “Juice Generation is the perfect addition to this bustling neighborhood that is currently experiencing a strong demand for healthy dining options,” said Steve Gonzalez, director of retail leasing at TF Cornerstone. “The new tenant will complement SoulCycle, which opened on the second floor of 101 Maiden Lane this past fall, and further benefit our residents and the greater community.” Bill Stauffer, COO at Juice Generation, said, “The FiDi location will result in an expanded footprint in the New York market. Juice Generation has built a significant business by creating and fostering a service-driven health and wellness company targeted at a discerning clientele that values a sustainable lifestyle. Juice Generation will continue to leverage its expertise in product innovation, design and operations to evolve the brand’s portfolio of locations, while maintaining the strong service heritage and core pillars of the brand.” The new juice bar boasts custom millwork and beautiful chalk murals designed by local artists. The bar also features a world-class audio system and plenteous seating inside and outside. Juice Generation’s location at 2 Gold St. is in the financial district, one of Manhattan’s fastest growing residential areas. The 51-story property houses 839 rental apartments and is conveniently surrounded by chic retail offerings, popular restaurants and gourmet supermarkets. The building is located in close proximity to the FDR Drive and is easily accessible via the 2, 3, 4, 5, A, C and J subway lines.