Siano, left, joined Mahlum, right, and Brian Mazza, president of Paige Hospitality Group, for an early morning workout at Tone House New York—said to be the hardest workout in New York— before visiting possible Manhattan locations for [Solidcore].

Roslyn Heights, NY Sabre Real Estate Group is bringing to Long Island — and the nation — a Washington, D.C.-based boutique fitness concept that has become popular among Washington’s fitness-obsessed, including First Lady Michelle Obama.

Sabre has arranged a lease for 2,726 s/f at 250 S. Service Rd., for [solidcore], the rapidly growing fitness chain founded in 2013 by entrepreneur and motivational speaker Anne Mahlum. Mahlum, now 36, left a $185,000-a-year-job to launch the fitness chain. The hamlet will be the first New York location for [solidcore], the latest in a growing number of fitness boutiques to put down stakes in the region.

“We are excited to open the first [solidcore] Long Island location in Roslyn Heights. We are confident [solidcore] will be hugely successful here. We are currently working on several other locations on Long Island, the outer boroughs and Manhattan,” said Jayson Siano, Sabre’s managing principal.

The site, at Long Island Expressway Exit 37, has one of the highest population densities in the region and is located in one of the wealthiest communities in the country. About 210,000 cars a day have unobstructed views of the site, which is known as @250 and is owned by Eric Villency. The space, built in 1962, formerly was used as a warehouse by Maurice Villency furniture. 

“We think Roslyn is a fantastic choice for our first location in New York and our neighbors couldn’t be more perfect. We’re thrilled to be sharing walls with Soul Cycle, Truth+Beauty and Bar Method,” Mahlum said.

Sabre also has secured the nationwide master tenant representation agency of [solidcore], which is anticipating having 50 locations by the end of 2018. The chain now has nine locations in the Washington, D.C. metropolitan area, two in the Minneapolis metropolitan area and one in Philadelphia. The new locations will be corporate owned, but the company may consider offering franchises in the future.

[solidcore], 250 S. Service Road - Roslyn Heights, NY

“[solidcore]’s concept, with its growing popularity, also will appeal to fitness devotees throughout the country,” Siano said. [soldicore] currently have 12 locations open with another 20 under development throughout the country.

“[solidcore] is like nothing you’ve ever done before. It’s 50 minutes of slow and controlled movements on Sweatlana, our spring-based machine that you will help you create tone and definition in places you’ve never seen before,” said Mahlum.

Sabre has been successfully assisted other growing fitness boutiques grow in the metropolitan New York region. Among them are Orange Theory Fitness, which offers workouts based on individual heart rates; Flywheel, a cycling concept, and East End Row, which offers rowing machine workouts.

Of the 54.1 million Americans estimated to have fitness memberships last year, 42 percent said they go to boutique studios; that’s up from 22 percent barely three years ago, according to a report by industry trade group International Health, Racquet & Sports Association. Health club industry revenue overall increased 9 percent from $22.4 billion in 2013 to $24.4 billion in 2015.

[solidcore] provides a Pilates-inspired resistance training workout utilizing specialty spring-based machines that offers 200-300 pounds of tension to rebuild and sculpt muscles. The company promises on its website to “the most intense workout you will ever have.” This intense workout is led by highly skilled certified [solidcore] coaches leading clients through hundreds of moves and resistance options to consistently challenge the body, meaning every workout is different which keeps the body guessing. The small class sizes of no more than 14 people means each client receives personalized attention and coaches are able to manage different fitness levels in class. Clients come from all walks of life, from professional athletes and weekend warriors, to stay-at-home moms and CEOs.  Single class rates at [solidcore] start at $17 for new members and monthly memberships start at $248.