New York Real Estate Journal

Real Estate Coaching: Getting paid every day with time management

April 27, 2015 - Brokerage
At the end of every day I ask myself a very simple question. "Was I.P.A.I.D. today?" If I answer "yes," I know I just increased my income. If I answer "no," then unfortunately I didn't progress my income at all. In fact, I may have decreased it! Want to make the most of every day? Follow this five-step approach: Identify - The first step is to identify what needs to be done and perhaps more importantly, what you don't need to do! You should complete this task at the end of every day for the following day. Prioritize - Your To Do list should include three high priority items. One may be transactional, another strategic, and perhaps one personal. Each day these three focus points may change. Allocate - The next step is for you to allocate resources for these identified priorities. You have three types of resources: time, money, and people. Use them wisely. Implement - Implementation is the hard part. Discipline is the secret sauce that makes everything else work. Allocating time on your calendar is a great tool to enhance your compliance with this step. Delegate - This is where the allocation of personnel resources comes into play. Don't have an in-house team; consider outsourcing. Lastly, be very careful not to fall into the "I can do it better" trap. Remember, just because you believe you can do something better or faster than someone else, it won't necessarily make you wealthier. Rod Santomassimo is the founder and CEO of The Massimo Group, Cary, North Carolina.