New York Real Estate Journal

Posniak of Empire State Realty Trust (ESRT) leases 3,265 s/f to Shake Shack at 1333 Broadway

November 24, 2014 - Brokerage
Shake Shack has signed a lease for 3,265 s/f at 1333 Broadway, according to Empire State Realty Trust, Inc. (ESRT), a leading real estate investment trust with office and retail properties in Manhattan and the greater New York metropolitan area. The Shake Shack lease closely follows the opening of the world's largest Urban Outfitters store at the same building. "Herald Square is marching up the Broadway Corridor attracting top retailers, which is part of the remarkable transformation of the neighborhood in which we were first movers in upgrading our own properties," said Thomas Durels, executive vice president, and director of leasing and operations for ESRT. Shake Shack, part of Danny Meyer's Union Square Hospitality Group (USHG), reimagines its fine dining roots with fresh, simple, high-quality food at a great value. Established in 2004 in New York City's Madison Square Park, Shake Shack is a fun and lively community gathering place with widespread appeal. "Enhancing the streetscape and extending the shopping district between Times Square South/Herald Square was always part of our original repositioning plan. It is and 34th logical that major retailers, along with restaurants and other fresh food operators, are attracted to Times Square South to support the influx of high quality office tenants and their thousands of hungry employees," said Durels. Landlord representation was provided by Fred Posniak of ESRT. Shake Shack was represented by Andrew Goldberg and Matt Chmielecki of CBRE.