New York Real Estate Journal

Teitelbaum joins TerraCRG as director of PR/marketing

May 12, 2014 - Brokerage
TerraCRG, Brooklyn's leading commercial real estate brokerage and advisory firm has hired Abbie Teitelbaum as director of PR and marketing. Teitelbaum brings over seven years of experience in public relations and marketing. Teitelbaum is responsible for TerraCRG's strategic marketing plans, media and public relations, advertising, and special events. Teitelbaum will be working closely with the firm's Founder and Partner Ofer Cohen, Melissa DiBella, Partner and Senior Vice President, and Brian Edwards, Chief Operating Officer. In addition, Teitelbaum will handle all media inquiries and is responsible for providing the oversight of TerraCRG's social media, website development, and collateral marketing materials. "As a native New Yorker and marketing professional, I have followed the explosion of the Brooklyn "brand" for some time now, and I'm excited to be working with such a dynamic and driven team in this thriving real estate market," she says. "TerraCRG's: 'Only Brooklyn' marketing campaign aligns itself perfectly with my vision of targeted and focused branding and the firm's determination to serve the Brooklyn commercial real estate owners. Previously, Teitelbaum was a senior account director at a boutique public relations agency in Midtown Manhattan, where she handled the marketing, public relations, and event planning for her consumer product and lifestyle clients. During her tenure, she coordinated trade shows and was directly involved in business development, marketing campaigns and promotional collateral for firm clients. Prior to that, she was the Marketing Manager at the highly publicized curated retail store INVEN.TORY in SoHo, where she was responsible for the marketing efforts, events, and public relations. "Public relations and social media have been increasingly playing a major role in the way we communicate with the market. Abbie's skill set and deft knowledge makes her a great addition to the TerraCRG family and will enable us to continue to strengthen our positioning as the leading commercial brokerage firm in Brooklyn," says Ofer Cohen, Founder and President of TerraCRG.