Jenuine, an apparel and accessory brand, opened 4,700 s/f on Destiny USA's second level. Pyramid Management Group and Jenuine, Inc. brokered the deal. Jenuine strives to create trends instead of following them by creating a dynamic mix of young men's and juniors merchandise that solidifies the brand as a one-stop shop. Shoppers can find everything they're looking for in one place. "Our second level is really coming together with a number of apparel and accessory options to choose from," said David Aitken of Destiny USA."Jenuine adds to our diversity of retail and offers more youth and young men's apparel options." Jenuine's first retail location opened in June 2009 in Richmond, CA. They currently have nine locations across the United States. Jenuine is located on the second level between VILLA and dressbarn near the center atrium.